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Brand King: From Entertainment To The Corporates; The Top Emerging Brands In Nigeria

First Bank Plc is the Largest Company in Nigeria; Dangote Group, The Most Profitable Company; Julius Berger Plc, The Highest Employer of artisans and informal labour; Oando Plc, The Highest Revenue Earner; D’banj the highest paid entertainer, Zenith Bank Plc, The Most Capitalised Company and Dangote Cement, The Most Valuable Company in Nigeria.

Brand King: The Top Emerging Brands In Nigeria, D'banj

Also on the rise as world class Nigerian emerging brands comes Globacom, Wizkid, GTbank…

Where do you stand in all these?

Are you among these sets of people?

81 percent of Nigeria’s working graduates earn below N100,000.00. 57 percent of these claimed “working adults” and “entrepreneurs” are logically unemployed (they are either being owed, are the “MD/CEO” of their “one man business”, claim to work as a “no choice” so they won’t be considered idle, frustrated, to get by or engaged to a job they hate).

How did we get here?

These groups cannot shake the GDP of this country. They only widen a gap.

There’s a gap between the successful and the struggling. The Pareto’s management 20: 80 theory is so true here. In Nigeria, less than 20 percent of the people control more than 80 percent of the wealth.

The problem is that there is a gap between the cliché knowledge our schools are teaching, the craps they are graduating and the real life we face. Else, what’s your First Class, 2.1, 2.2 if you cannot use it to solve problems that will add value and shake the economy profitably (Business).

“A degree is a certificate that shows we went to school, not of being educated or being able to solve a problem”.

We can do much better.

Go further ahead…

*Attend the Hexavian Business Masterclass this Saturday, 21st September, 2013 at the Colonnades Resort in Ikoyi, Lagos, Nigeria. It’s Business, Branding & More!!!

*Keep reading our new column ‘Brand King’, and you could win a FREE ticket to attend the Hexavian Business Masterclass…

Eizu Uwaoma
Eizu Uwaoma
Eizu Uwaoma is the Founder, Lead Consultant and Strategist at Hexavian Group Ltd, a brand management and business consultancy company which has built over a 100 businesses in Nigeria as well as powerful brands in Africa. He is also the Co-founder of Foundation 360 and Initiator/Facilitator of the Potters Lounge Ikoyi. Contact him via Blackberry PINS: 293030EF, 25AED290 or call 23408035202891, 23408022129684, or send an email to

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