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Brand King @uwaomaeizu on Continuous Improvement

Continuous Improvement

Dr Dre, a producer known to frustrate artists in the vocal booth, even Busta Rhymes had to leave Aftermath records. Jay-z calls him a perfectionist. He got Snoop Dogg to repeat his verse on the song “Gin and Juice” over 113 times, the result of this includesclassic album, the discovery of one of the greatest and one of the highest selling Hip-Hop artistes of all time, Eminem.

After spending years in the studio he was declared the man with the best eardrum in the world, and this won him a multimillion dollar deal on earphones (Beats by Dre) and the title, The Most Respected producer in Hip-Hop. But he records an album ONLY once in about 6 years.

He mastered his arts.

If what you did yesterday still looks big to you today, then you haven’t done much today.

Understand “Kaizen”, an Asian term and theory that gave birth to Samsung, Toyota and Honda; it’s the Japanese art and culture of Continuous Improvement.


In Korean Taekwando, it is taught,

“Don’t be scared of a person who practices 100 kicks at a time, fear a person who practices one kick a 100 times”.

Like I’d say to any new member of our team, “you’re good and young; it’s not an option, that’s why you’re even here. But let’s move from good to great. Sadly, being “young” in Africa where the older ones cling to power is not a plus, to get a chance, to grow and compete with any age bracket or anywhere in the world lies on excellence, so move from being an amateur (local champion) to being a world class professional.

Kaizen 2 Continuous Improvement

Amateurs work till they get it right; professionals work until they can’t get it wrong. #hexavianexcellence

Excellence is an attitude. Master your art! Keep going. We are what we repeatedly do. Practice makes perfect.

This is 12th Law out of the 21 HEXAVIAN LAWS OF BUSINESS. “The Law of Process and Continuous Improvement”.

Best regards,

Eizu Uwaoma


For The Hexavian Team

Eizu Uwaoma
Eizu Uwaoma
Eizu Uwaoma is the Founder, Lead Consultant and Strategist at Hexavian Group Ltd, a brand management and business consultancy company which has built over a 100 businesses in Nigeria as well as powerful brands in Africa. He is also the Co-founder of Foundation 360 and Initiator/Facilitator of the Potters Lounge Ikoyi. Contact him via Blackberry PINS: 293030EF, 25AED290 or call 23408035202891, 23408022129684, or send an email to

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