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Brand King: A Brutal View to Business

Welcome to the inner streets, the corporate world.


Word on the street, says that you want to succeed, and make an impact huh? [now clears throat like Al Capone…] Then welcome my friend, to an initiation. Your passport is value. We assume you have this to sell. Now, understand the following:

In this game, our business is business. I also assume you know what this means. Understand process, the system and people. And about people,  to succeed, treat friends like strangers (professionalism) and strangers like friends (comfort till trust is earned), they say “it’s nothing personal”, so master your smiles (civil) for the corporate world is nothing more than a capitalist cartel of sound minds who add value, profitably.


To be profitable and powerful, create value, then a cult-like follower-ship. To achieve this, be stealth, innovative and strategic. Be deep yet exciting; be awesome yet conservative for less is more. Engage the concept of branding by mysticism. Like religion and the theory of gods, like a sexy lady on a short dress, reveal just enough to keep the eyes and weak minds attracted and focused, but not enough to totally explain or see through.

Keep their minds busy. Whether in life, relationship or business the same theory works. Before you reach for their hands, reach for their minds and their hearts (Planning). In planning, think deeply and then move swiftly (Execution).

Eizu Uwaoma, and we are ©Hexavia!




Eizu Uwaoma
Eizu Uwaoma
Eizu Uwaoma is the Founder, Lead Consultant and Strategist at Hexavian Group Ltd, a brand management and business consultancy company which has built over a 100 businesses in Nigeria as well as powerful brands in Africa. He is also the Co-founder of Foundation 360 and Initiator/Facilitator of the Potters Lounge Ikoyi. Contact him via Blackberry PINS: 293030EF, 25AED290 or call 23408035202891, 23408022129684, or send an email to

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